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Dave Lucas

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Could Safe Keyword Density Be a Myth?

So many bloggers, writers and businesses want to get to the first page of Google. They want to know the best keyword strategy and whether there is an ideal keyword density to focus on. In fact, you may have heard that there is a safe keyword density of one or two percent, but is this true?

The reality is that the rules around using them are constantly changing and the idea that a particular density is safe could be a myth.

[Read more…] about Could Safe Keyword Density Be a Myth?

Is Domain Privacy Worth it?

When registering a domain part of the process involves you giving your contact details to your domain registrar. This includes your name, address, email and phone number.

But did you know once you have completed the registration process all of your personal contact information becomes immediately available to anybody via the Whois database?

However, you can stop the disclosure of all your contact details by using a domain privacy protection service. This service ensures your contact details will be kept private.

So ask yourself…..“Is domain name privacy necessary on my website”

If the answer is “yes”, then I highly recommend that you use a domain privacy service.

If your registrar does not offer Whois privacy protection you can transfer your domain to a registrar that does.

[Read more…] about Is Domain Privacy Worth it?

What to Blog About – Building Your Readership with Your Content

What to blog about? That’s a question that many people have when they decide they’re going to get into the online pastime. You may have spent hours looking through others’ blogs and websites, found lists of hundreds of ideas for topics, and still found that you’re asking yourself the same question.

The truth is you don’t need ideas. You need tips on choosing your own topics to blog about.

[Read more…] about What to Blog About – Building Your Readership with Your Content

How to Add Google Analytics Code to a Genesis Theme

Google Analytics is a free service that provides site owners with detailed information of how visitors interact with their site. It provides useful data on measures such as the number of people visiting, their country of origin, the pages viewed, average time spent on the site, whether the visitor is new to the site or returning and much more.

[Read more…] about How to Add Google Analytics Code to a Genesis Theme

How to Verify a Website in Google Webmaster Tools

Google Webmaster Tools is a free service I use which provides me with data that helps me to understand how well my blog is set up and how Google sees my blog from a search engine perspective.

It incorporates various tools that cover different aspects of my site which can assist me on improving the performance of my blog, whilst also warning me of any potential problems.

[Read more…] about How to Verify a Website in Google Webmaster Tools
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