Internet Marketing Strategies Tips and Advice

If there’s one thing bloggers seem to be wondering, it’s how long the ideal blog post should be. I’ve seen this subject bandied about time and time again and I can’t help wondering what all the fuss is about.

The topic never seems to die, giving me cause to believe it’s rather important to somebody out there, even if I personally have never given it a significant amount of thought.

You see, I’ve always held the old school belief that the ideal number of words for a blog post is whatever it takes to convey the message – simple as that.

But in the interest of debate, let’s take a look at the current state of the discussion of:

[Read more…] about Is There an Ideal Length For a Blog Post?

Recently I updated a tutorial blog post that was over a year old and completely out of date. This involved renewing all the images and rewriting the majority of the text.

After I updated the post it dawned on me that, unless the blog post showed a date of when it was last updated, the chances are a lot of people could be put off reading it when they see its original publish date. After all, who wants to read old information?

I could have changed the published date of the blog post to the date of when I updated it, but this would mean the updated post would appear as the first post on my blog. I didn’t like that idea, instead I wanted my blog posts to automatically show the dates of when they were last updated.

[Read more…] about How to Add the Last Updated Date to Posts in Genesis

Including certain pages on your blog, such as “about”, “contact” and legal pages, is essential to give your site a level of trustworthiness and give your readers confidence when dealing with your site.

Also, depending on the purpose of your blog, some of these pages can become mandatory. For example, if you want your blog to display AdSense ads, it must have a privacy policy that includes certain cookie information as laid out in the Google AdSense terms of service.

Whatever the functionality of your site, there are many helpful blog posts that cover this topic and you will soon learn what pages are a good idea to include on your site, or are indeed compulsory.

However, depending on the type of blog you are creating, I have noticed one blog page that does not get much of a mention and is quite often overlooked.

[Read more…] about Is Your Blog Missing an Important Page?

As you continually increase the content of your website the chances are you will find yourself creating more and more links, internal and external, to help your visitors navigate seamlessly through your site. Before you know it you could have hundreds of links, which is great for your user experience, but how would you know if any of these links were broken?

[Read more…] about Website Broken Links – Why You Should Fix Them

Recently I have read some posts about applying for Google AdSense in which people have left comments saying how they are struggling to get AdSense approval for their blog or website. This in turn brought up many suggestions and ideas of what people should do to get their Google AdSense application approved.

I understand that people mean well and only offer advice that they believe to be helpful, however, after reading many of the suggestions and taking into account my personal experience of applying for AdSense, I’m afraid a lot of these suggestions don’t stack up.

[Read more…] about AdSense Sign Up – Don’t Overcomplicate It